AutoZone had reached out to Konrad in hopes of accomplishing a complete overhaul of their in-store digital experience as well as compiling and unifying all of their existing digital properties into a cohesive design system as well as redesigning their Z-Net (in store kiosk) system.
Phase 1
Autozone had initially reached out to Konrad with the intention to consolidate all of the design collateral across all of their digital properties into one, cohesive design system. The digital properties that were included within this were their e-commerce site, in-store branding and deals, and social media posts and applications. The goal for the design team was to not only audit and collect all of the different design collateral but to create a comprehensive guide for future designers to be able to easily reference when creating designs.
Phase 2
The next and longest engagement we've had with AutoZone includes the task of re-thinking and re-designing their in-store sales platform called Z-Net. The purpose of Z-net is to give AutoZone sales team members (called AutoZoners) the ability to search and filter through the products AutoZone sells and provide customers with a recommendation on what they should buy. Our objectives in this phase included:
Research
Interviews & Testing
Design
Phase 3
After we had thoroughly explored different areas and concepts of AutoZone's in-store digital experience, this phase was focused on enhancing and building out the designs for Z-Net. This phase was divided between three different sections: Performing a component audit on existing components within their internal Design System, translating our wireframes into high fidelity designs and building out a more comprehensive design system based off of these. Please note that this phase is currently in-progress.
