Crafting an Exceptional Mobile Experience
We tailored 21Shares's mobile experience to prioritize a user-friendly and responsive experience.
21shares
Description
The migration and redesign for one of two websites under the 21.co company-- 21shares.com
Services
UI/UX Design
Webflow Development
Timeline
January - May 2024
Client
21.co
Team
1 Product Designer/Product Manager (myself), 3 Software Engineers, 1 Project Manager
A refresh of the 21shares website
21shares.com serves as a comprehensive platform for potential investors, offering detailed insights into our products and their performance, as well as educational resources about the cryptocurrency space. This project aimed to achieve several objectives: consolidating content into a single source (Webflow), providing marketing and related teams with access to CMS capabilities, and addressing key UX issues and priorities through a design refresh.
Refreshed product showcase
Information about our products and their performance is the website's core offering to our users. Crafting an experience that not only makes it easy for the user to access the product their looking for but also to create a format that makes it easy for users to read and learn about our products was an extremely important part of my design process.
Expanded Knowledge Repository
At 21.co, our teams strive to maintain and provide high-quality research and insights, which contribute and help highlight the excellence of our products. I aimed to ensure that these high quality resources was reflected in the designs by making it easy for the users to navigate to to these pages as well as making the content easy-to-read.
Creating a Dashboard
One of the issues that we wanted to address is when the user lands on the platform, the landing page has no existing or current value besides just displaying how many products we have within the platform. Therefore, we wanted to broach the idea of having a dashboard instead that adjusts based on the user type which we identified in our research rounds. We're currently still ideating but the images below helps capture that effort.
Refreshed Visual Identity
We took this opportunity to give 21Shares as a brand a refresh by updating illustrations and the overall user interface.
